Is Off-Farm Income Available To Podcast For Your Agricultural Company?
- In order to maintain the quality of the podcast and to provide excellent content and episodes to our custom podcast customers Off-Farm Income will only maintain five clients at any one time.
- Off-Farm Income will only create custom podcasts for companies that we have personal knowledge of or whose products we use and are familiar with.
- Off-Farm Income will only take one client from each of the following agricultural sectors. If you trust Off-Farm Income to create your companies podcast, we will not create a podcast for your competitors.
Here is a list of the five, agricultural segments, that Off-Farm Income will create custom podcasts for.
Farm & Ranch Supply Retailers – Filled by D&B Supply
Farm Equipment Dealers – Open
Food Production Companies – Open
Utility Companies (power, gas, etc.) – Open
Other Agricultural Companies (If your company does not fit into the above four categories, this is for you!) – Open
Why Use Podcasting In Your Marketing Plan?
What We Offer:
Professional, Agricultural Podcast Production Hosting & Production
Off-Farm Income’s custom podcast service offers a comprehensive array of options for agricultural and agriculturally related corporations, businesses and individuals. Everything from editing and production to hosting and interviewing are offered.
Why Should Agricultural and Agriculturally Related Corporations And Businesses Have Their Own Podcast?
The answer is simple: if you don’t tell your own story, somebody else will. This is especially true for agriculture. So few people derive their incomes from agricultural production that over 90% of the U.S. population has no first-hand knowledge of how food and fiber are produced. Too many different entities spread mis-information about agricultural production to support their own agenda.
Those of us who not only work in agriculture but consider it a treasured lifestyle need to communicate our message to the public. It is good business to tell your own story, so it is told correctly. And, those of us who rely on agriculture have an obligation to be ambassadors to our industry.
You Need A Knowledgeable And Trusted Voice In The Agricultural Community
In agriculture, trust and know how, go hand in hand. Farmers, ranchers and other agricultural experts are quick to “tune out” when it is obvious that the person they are listening to doesn’t have real world, “dirt under the fingernails” knowledge.
Matt Brechwald is a trusted voice in the world of agricultural podcasting and broadcasting with the real world experience to make your podcast a valuable resource for your consumers and stakeholders.
Here is what Ginny Berg, Communications Specialist with the National FFA Organization has to say about working with Matt Brechwald:
“Matt Brechwald is a welcome addition to the correspondent crew for our weekly “FFA Today” radio program on RURAL RADIO SiriusXM Channel 147. His unscripted, conversational style of interviewing draws me into the discussion, and he asks pointed follow-up questions that fill in gaps in the story – something that not every interviewer does. Matt shows genuine interest in each and every person he interviews.”
Matt owns an agricultural business, raises livestock on his family farm and is passionate about agriculture. During high school and while obtaining his degree in animal science from Montana State University Matt worked on several cattle operations, sold agriculture chemicals for Zeneca Agricultural Products and did field work for Crop Production Services. Matt has worked in all aspects of farming and ranching and can “talk ag.”
The Strength Of Your Podcast Will Come From Your People
When it comes to creating a podcast that will tell your story, promote your business and create an accurate perception of your business there is no better advocate than your own people. We believe strongly in a casual, personal interview format to tell your story. We are simply steering the tractor, but your people, as the featured guests, are the experts.
Podcast listeners respond to a personal and unpolished show. We don’t advocate for a sloppy show, but we do believe that an “over-produced” show detracts from the strength of a podcast. Podcasting is successful and increasing in popularity because listeners develop trust with the host and feel like they are part of something. If the show sounds like a conversation that they could not be part of, that is lost.
Retail & Wholesale Agricultural Products And Equipment:
- We will give suggestions on topics for episodes or how to profile products and services that you provide
- We will prepare the interview questions and flow of the interview
- Your employees will demonstrate that your company has the expertise to solve your customer’s problems
Utility companies providing electricity, natural gas, water and other necessities have great stories to tell. Too often all the public hears about are mistakes or price increases. A podcast gives you the chance, in your own words to talk about the heroes of your organization; the people who brave winter storms to restore power or the technicians who are making sure that something as essential as water is always safe.
Look at all the following topics that utility companies should be bragging about that public rarely hears:
- Environmental protection efforts
- Community outreach
- Programs for lower income families
- Heroic service
- How you get electricity, gas or water to customers through all sorts of terrain and conditions
- The interesting ways you do your work, i.e. helicopter work for electricity companies
- Efforts to work with farmers and ranchers
- Recruitment efforts for new employees
When farmers and ranchers band together to sell feed, fertilizer or provide a service it is powerful. These stories need to be told. In 2014 the restaurant Chipotle stated that they were going to source all of their beef from Australia because they could not find “responsibly raised beef” in the U.S. They released this to the media and on social media, creating a bad perception about American beef production.
Chipotle’s definition of “responsibly raised beef” is their own. However, there are cattle producers all over the West who produce beef in the manner that Chipotle described as “responsible.” As just one example, many ranchers who run cattle on the Western range are part of a cooperative. It is imperative that groups like this tell their stories before they get told for them.