OFI 198: Are You An Ambassador For Your Industry? | Matt Brechwald | Solo Episode

OFI 198: Are You An Ambassador For Your Industry? | Matt Brechwald | Solo Episodeimg_1697

SHOW NOTES

KEY POINTS: 

Back in 2011 I was exposed to a song called “This Is Country Music” by Brad Paisley.  Back then I had no idea that my life was taking me in the direction of having a platform and being able to talk about agricultural business through a microphone.

But even then I was moved by this song.  Now this song is not a tear jerker, and it doesn’t tell a vivid story or something like that.  But this song impressed me so much from the beginning because Brad Paisley sings about how great country music, not Brad Paisley, is.  The word that came into my mind way back in 2011 before I ever started my business or even considered having a podcast was “ambassador.”

I loved that in this song he says “we” many, many times but he does not say “I” or “me.”  Brad Paisley is an ambassador for his craft and industry, country music.  This is stuck with me ever since I heard this song and to this day.

Now that I do have this platform, and now that I have been able to have my own business for 5 seasons I understand better the role of the ambassador to an industry.  I decided that I wanted to devote an episode to this concept.  Plus, it gave me an excuse to play some of this great song for you.

Being an ambassador to you industry is a big deal.  Somebody has to tell others about the positive things that you and your peers do.  This goes beyond advocating for agriculture in general and gets really specific to your particular industry that you are an entrepreneur in: lawn care, tree trimming, feed sales, irrigation equipment, etc., etc.

No matter what you do, somebody has to be a cheerleader for that industry.  That falls on the best and the brightest, and that is right where we want to be.

In addition to Brad Paisley, I profile a woman named Crystal Wilson with the United Dairymen of Idaho, who was featured in the news paper Capital Press for being an agricultural innovator in the West.  She is the ambassador of the dairy industry for the United Dairymen, and the United Dairymen have decided to have their organization be an ambassador for their industry.

You can read the article by following this link.

Enjoy the episode, and contact me anytime with questions or comments.

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