OFI 325: How To Market Your Business With A Win – Win Situation | FFA SAE Edition | Dylon Pokorny | Waupun Area High School FFA

SHOW NOTES

INTRODUCING DYLON POKORNY!

I had a takeaway from my interview with this week’s guest that I really liked.  Dylon Pokorny is in the bee business.  He is managing six hives, and he has named his business “Pokorny’s Bees”.  Back in 2011 his grandfather got him started in this business.

What I took away from my interview with Dylon was how he had used a situation in which everyone wins to market his business.  Dylon’s creative marketing is through donations and the sponsorship of a highway, which he told me he cleans himself.  Dylon has found a way to give back to the community that supported him and enables him to operate Pokorny’s Bees, and at the same time it advertises his business.  This is forward thinking at the highest level!

SUPERVISED AGRICULTURAL EXPERIENCE: Bee Keeping

HIGH SCHOOL: Waupun Area High School; Waupun, Wisconsin

MASCOT: Warriors

FFA ADVISOR: Tari Costello

CONTACT INFORMATION FOR DYLON POKORNY:

Click on the picture below to be taken to the Waupun Area High School Ag. Department’s website:

Dylon’s FFA Advisor’s Email Address: tcostello@waupun.k12.wi.us

Waupun Area High School Telephone Number: 920-324-9341

FFA LINKS:

National FFA Organization

Supervised Agricultural Experiences (SAE’s)

Support FFA 

Donate to FFA – One way that FFA students are able to start small businesses is through an FFA grant of $1,000.  In 2014, 141 FFA students received these grants.  With your donations, more students can get this head start – pay it forward.

REASONS TO DONATE TO FFA:

  • Only 2% of Americans grow and raise most of the food and livestock consumed by the other 98% as well as the rest of the world.  FFA is providing the needed education, training and resources to Americans that will carry that torch forward and insure that America continues to have inexpensive, quality food.
  • Rural Communities will rely on entrepreneurship in the future for population growth and job creation.  The FFA is a major catalyst to that entrepreneurial growth.
  • Farmers, ranchers and those working in agriculture give the rest of America incredible amounts of freedom because the search for food is as simple as going to the grocery store:

“Because American farmers are able to provide for so many of us, they give more and more of us the freedom to pursue goals and livelihoods beyond growing the food we need to survive.”

U.S. Secretary of Agriculture, Tom Vilsack 

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