OFI 840: How To Create A Virtual Farm Tour | Emma Swartout & Allie Rieth | American Dairy Association Indiana & Northeast

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SHOW NOTES

KEY IDEAS:

A lot of farms rely on agritourism as a means of producing income or marketing their products and services. When social distancing measures were put in place due to the Coronavirus these practices went by the wayside. Fortunately, there is an alternative. And even as restrictions ease up across the nation, the ability to have people visit your farm virtually can be of great benefit.

Long before the Coronavirus, back in 2018, a group of people in the dairy industry in the Northeast noticed that it was logistically impossible to have students from cities like New York visit farms due to sheer numbers of students and the difficulty in getting buses full of kids out of the city, through all of the traffic.

It was at that point that they started developing and practicing virtual farm tours so students in large cities could still learn about agriculture. This has grown over time into a practice that is used for both education and for advocating for agriculture and fighting mis-information. I also believe it can be a great practice for marketing your farm business.

On today’s episode I get to speak with two great guests about how to put on a virtual farm tour. Emma Swarthout from The American Dairy Association Northeast and Allie Rieth from The American Dairy Association Indiana join me for a discussion on how to do this. They have both learned a lot through trial and error, and their advice today can help you skip a lot of the mistakes that they and many farmers have made in doing this.

This will be very valuable information for you in promoting your own farm through a virtual tour for any of the reasons mentioned.

CONTACT INFORMATION AND LINKS:

American Dairy Association Northeast

American Dairy Association Indiana