Off-Farm Income serves those who love their rural and agricultural lifestyles, as well as those who are dreaming of the day they can achieve that lifestyle.
Our passion is to help people find the answer to the question of “how can I farm and live rural” through compelling interviews with people from all aspects of agriculture as well as FFA students who remind us all why we love this lifestyle!
The Off-Farm Income Podcast is downloaded between 750,000 and 1,000,000 times per year by an audience primarily from the United States. 88% of the Off-Farm Income audience is from the U.S., and the other 12% is dominated by listeners from Canada, The United Kingdom and Australia. Off-Farm Income is downloaded in every state in the U.S. with California and Texas having the two largest audiences.
Monday – An interview with an FFA student about their supervised agricultural experience, time in the FFA and future plans in or out of agriculture.
Tuesday – A solo show featuring only the host discussing the state of our farm and current issues in agriculture. This episode was requested by listeners.
Wednesday – An interview with an FFA student about their supervised agricultural experience, time in the FFA and future plans in or out of agriculture.
Thursday – A “re-cap" episode profiling one of the great business interviews or FFA interviews from the past five years of production.
Friday – A business episode focusing on a small, agricultural business or opportunity that can give a farmer or future farmer an edge on producing their off-farm income.
Saturday – A rural crime episode discussing stories of rural crime and crime prevention techniques, drawing on the hosts 15 years of experience as a police officer and criminal justice instructor.
*Our Advertising Rates Are Based On A Production Schedule Of Four Episodes Per Week. We Currently Publish Six Episodes Per Week If You Include The Two Bonus Episodes. At No Extra Charge We Advertise For Each Of Our Sponsors On Those Bonus Episodes As Well.
Off-Farm Income episodes are both content driven and evergreen. Evergreen means that they are always available to be downloaded, and the content remains fresh. Because Off-Farm Income focuses on subjects that can help people and not current events, past episodes continue to be downloaded for years after the initial release.
We believe that there is no better return on a marketing investment than advertising in this way. 100% of the listeners are in a pre-identified demographic that you are seeking to communicate with, and they are purposefully downloading the show. These same listeners are devoted to the host and trust that the testimonials being spoken are genuine.
The number of listens your advertisements will receive from people in your target demographic per dollar spent cannot be replicated by other mediums.
Off-Farm Income was created and remains owned by the host, Matt Brechwald. Because we directly market our services and platform to the brands we use and love, we are able to keep our advertising costs low.
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