OFI 357: How To Work In Agriculture By Serving Investors | Jonathan Meeker | JMeeker Company




Today’s guest has definitely got an entrepreneurial spirit.  So, it was wisdom that caused him to stop being an entrepreneur and go back to work for somebody else.  After Jonathan Meeker’s first entrepreneurial venture he decided that he wanted to move in a different direction.  That direction was the re-development of permanent crop areas in the San Joaquin Valley of California where he is from.

In order to get trained up in doing this, Jonathan went to work for a company that specialized in doing this. After he had learned the business, or at least enough to go out on his own, he found a niche that his current company was not really serving.  He then started his own business, JMeeker Company, in that space and went back to work for himself.

Now Jonathan works for agricultural investors as well as absentee farmers in getting their vineyards, orchards and other crops up and going.


RESEARCH: You have to know what it is you are going to be selling.  You better do your research ahead of time.

PRICE: Figuring out price can be a very difficult thing to do in a market that has not established strict going rates.  Make sure you get a good feel for what the price can be when planning your business.

QUALITY: Do not stretch yourself too thin.  If you do, the quality of your service will suffer, leading to damage to your reputation and thus less and less work.


OVERTHINKING: Don’t overthink things.  Keep moving forward and going in the correct direction.


PATIENCE: Jonathan describes himself as a very patient person.  This is important for anyone in agriculture, but when you are dealing with permanent crops it is even more important.



Jonathan’s Website: JMeekerCo

Other Places You Can Listen To Us:

Check us out on the D&B Supply Show where we get to focus in on very specific farming issues like tank heaters, fencing, regulations, etc.

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