I created “The Profitable SAE Student Workbook” to help FFA Advisors teach marketing methods to their students and to help FFA Students succeed in their entrepreneurship SAE’s. I hope you find this product as beneficial as all of the interviews I conducted to create it were to me!

OFI 215: BBQ Rubs & Sauces And A New Business Model |FFA SAE Edition | Tierra Kelley | Highland High School FFA

SHOW NOTES

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Introducing Tierra Kelley! 

There is a lot about what this young lady is doing that I admire.  Tierra Kelley had a desire for a great supervised agricultural experience that was related to agricultural production but was outside of the box.  Has she ever gone outside the box.

Tierra has decided to market her own barbeque rubs and sauces.  The first thing that I like about this story is that she has introduced a new business model to the Off-Farm Income audience.  She has located a company in Minnesota that makes the sauces and rubs and then has their customers market them with their own brand names.  It is a great model that shares the risk and allows each business to focus on what it is best at, either marketing or production.

Tierra has also developed her own labels and product names.  And she wants to develop her own recipe for a rub as well.  In addition to all of this had the initiative to fly to Minnesota, meet the people from the company she will be doing business with and get a first hand look at how the product she will be marketing is produced.

Last, Tierra took a good look at agricultural production and saw that there were two sides to it.  A beginning and an end.  She said to herself that there were lots of people in agriculture dealing with the beginning.  Why not deal with the end and produce something for the consumer that will enhance their experience.  Great idea!

You are going to love hearing this story!

SUPERVISED AGRICULTURAL EXPERIENCE: Marketing And Selling Barbeque Rubs And Sauces

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HIGH SCHOOL: Highland High School

MASCOT: Scotsman

FFA ADVISOR: Craig Davidson

CONTACT INFORMATION FOR TIERRA KELLEY:

Click on the picture below to be taken to the Highland High School Website:

Tierra’s FFA Advisor’s Email Address:  craig_davidson@kernhigh.org

Highland High School Telephone Number:  (661) 872-2777

FFA LINKS:

National FFA Organization

Supervised Agricultural Experiences (SAE’s)

Support FFA 

Donate to FFA – One way that FFA students are able to start small businesses is through an FFA grant of $1,000.  In 2014, 141 FFA students received these grants.  With your donations, more students can get this head start – pay it forward.

REASONS TO DONATE TO FFA:

• Only 2% of Americans grow and raise most of the food and livestock consumed by the other 98% as well as the rest of the world.  FFA is providing the needed education, training and resources to Americans that will carry that torch forward and insure that America continues to have inexpensive, quality food.
• Rural Communities will rely on entrepreneurship in the future for population growth and job creation.  The FFA is a major catalyst to that entrepreneurial growth.
• Farmers, ranchers and those working in agriculture give the rest of America incredible amounts of freedom because the search for food is as simple as going to the grocery store:

“Because American farmers are able to provide for so many of us, they give more and more of us the freedom to pursue goals and livelihoods beyond growing the food we need to survive.”

U.S. Secretary of Agriculture, Tom Vilsack 

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