OFI 1526: Building An Agriculture Communications Business | Lyndsey Murphy | LMPR | Re-Cap Episode

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On today’s episode we go back into the archives to revisit a great interview with a great agricultural communicator, Lyndsey Murphy. Lyndsey first appeared on the show in 2019 when we spoke about the businesses she was building in Ohio. She has a very interesting story, and this is one that I am very proud to bring out of the archives to play for you again.

The original show notes can be found below.

SHOW NOTES

KEY IDEAS:

One of the concepts that I teach about becoming a entrepreneur is going to work in a field for an employer prior to starting your own business. This gives you experience, training and helps you t

To build a network. Once you have this established, making the leap can be a lot easier.

Today’s guest, Lyndsey Murphy, did exactly this in the building of her public relations firm. Lyndsey knew that she wanted to live outside of Ohio for some time after college, so she took a position with the American Farm Bureau in communications and social media. After a few years living and working in Washington D.C. Lyndsey found that she was ready. She moved back to Ohio and started LMPR – Lynsdey Murphy Public Relations.

Today Lyndsey has developed a comprehensive public relations firm, and she gets to work in agriculture. She has also purchased a building in her hometown of Mechanicsburg, Ohio where she runs an event venue called “The Hive”. However, she moved about 50 miles away to Columbus, Ohio to be around other entrepreneurs with start ups to help her network and develop in her business.

ADVICE FROM LYNDSEY:

IDENTITY – Make sure you are developing a brand identity across all platforms that you use to connect with your potential customers and stakeholders.

LEARNING – Don’t ever stop learning, and during slow times, like we are experiencing right now due to the coronavirus, take advantage and polish up your skills or learn a new one.

BEST ADVICE LYNDSEY HAS RECEIVED:

Let somebody help you. You don’t know everything, and sometimes other people can see something going on in your business that you cannot. So, allow them to give you constructive advice.

PERSONAL HABIT THAT HELPS LYNDSEY TO SUCCEED:

Lyndsey is an avid reader, and she credits that for helping her to be successful.

BOOK RECOMMENDATION:

Lyndsey recommends The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results as a great book to get you on your way.