OFI: 1316 | Replay : OFI 069: Monetize Your Expertise | Alicia Tomlinson | Ag Curriculum

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The main theme in today’s show is that in order to succeed as an entrepreneur, you have to put in time and work. You have to be dedicated to providing a good product and sometimes your expertise is your product. This interview is worth a replay.

Original Show Notes:

KEY IDEAS:

ADVICE FROM ALICIA TOMLINSON:

DO GOOD WORK: Alicia was very clear on this. It does not matter how well you market or how much people like you. If you do not make a good product, people are not going to buy it. Alicia was careful to say that she does not strive for perfection, because that is unreachable. But, she does strive for “excellence!”

DEVOTE THE TIME: Alicia talked about her late nights at Kinko’s, printing out materials at 1 or 2am. You have to put the time in up front, to reach the point where it all pays off in the long term.

BEST BUSINESS ADVICE THAT ALICIA TOMLINSON HAS RECEIVED:

FAIL: I thought a lot about what Alicia said here. Originally she told me that you should not be afraid to fail. I changed it to just “Fail.” Everyone is going to fail in some way or another along an entrepreneurial venture. So, go fail! You are not going to figure things out until you see what does not work. You can can call this a failure. But you can also call it a learning experience. Go get it over with.

PERSONAL HABIT THAT ADS TO ALICIA TOMLINSON’S SUCCESS:

DISCIPLINE: Alicia is very disciplined. She works when she is supposed to work. She adheres to her deadlines. This has been one of my learning curves as I have entered entrepreneurship. Being disciplined with my time is one of the skills that I had to acquire. If you are not already disciplined, you will too.